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	<title>jlegler.com &#187; pandora</title>
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	<description>simple things that interest me</description>
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		<title>Why can&#8217;t companies build cool products.</title>
		<link>http://jlegler.com/archives/56</link>
		<comments>http://jlegler.com/archives/56#comments</comments>
		<pubDate>Thu, 05 Jun 2008 13:12:46 +0000</pubDate>
		<dc:creator>jlegler</dc:creator>
				<category><![CDATA[gadgets]]></category>
		<category><![CDATA[ableton]]></category>
		<category><![CDATA[acrobat]]></category>
		<category><![CDATA[blackberries]]></category>
		<category><![CDATA[cel phone companies]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[digidesign]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[foxit reader]]></category>
		<category><![CDATA[internet radio]]></category>
		<category><![CDATA[ipods]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[logitech]]></category>
		<category><![CDATA[pandora]]></category>
		<category><![CDATA[quicktime]]></category>
		<category><![CDATA[safari]]></category>
		<category><![CDATA[squeezebox]]></category>
		<category><![CDATA[virus software]]></category>
		<category><![CDATA[winamp]]></category>

		<guid isPermaLink="false">http://jlegler.com/?p=56</guid>
		<description><![CDATA[I am a gadget freak.  I love getting new gadgets and I love what they claim to be on the packaging.  I usually really dislike the companies by the time I&#8217;ve used their product though because the products end up being 60% of what they should have been.  If you read the post I put [...]]]></description>
			<content:encoded><![CDATA[<p>I am a gadget freak.  I love getting new gadgets and I love what they claim to be on the packaging.  I usually really dislike the companies by the time I&#8217;ve used their product though because the products end up being 60% of what they should have been.  If you read the post I put up last night then you know I just found out about muxtape.com.  This site is cool; however, it doesn&#8217;t work on my blackberry.  I don&#8217;t know who&#8217;s fault that is; but it should work in my mind.  Here are some examples of software and gadgets that could be cool as hell but end up being average because their software designers have no vision, are too controlling, or are just incompetent:</p>
<ol>
<li>Why can&#8217;t anyone build a portable media player that is both easy to use, elegant, and not crippled by DRM or tied to crappy software in some way?  I have a tiny Samsung flash based player that is smaller than the ipod shuffle, has an lcd, lets me listen to the radio, lets me record the radio if I want, and allows me to load mp3s on it without using itunes or anything else.  I love it.  It is ridiculously complicated for what it does though.</li>
<li>Ipods are cool for being severely limited in what apple allows you to do with them; however, you have to have itunes in order to use them (unless you want to hack it and make it more complicated).  Itunes would be cool if it didn&#8217;t require me to do a 70MB download every time I open it.  Oh yea, and itunes is packaged with Quicktime and now Safari.  If you want one of the three and not the others then you have to jump through hoops.  That&#8217;s retarded.  I have actually made a conscious effort to not use apple products anymore because of this seemingly minor complaint.  I can&#8217;t tell you how calming it has been.  I actually payed $20 for winamp and every time I open it and it doesn&#8217;t comsume all of my computers resources and tell me it needs to update I smile.</li>
<li>Another piece of software that loves to update is Adobe Acrobat.  This one is unforgivable.  There is no reason that this ridiculously enormous program should borg my computer immediately on boot up and require as much interaction as it does.  Every time I need to open a pdf file I have to close or acknowledge 3 or 4 dialog boxes worth of crap.  I uninstalled it and am running a program called Foxit Reader.  It is everything Acrobat should be.</li>
<li>Where is the software for Blackberries that can stream internet radio and Pandora?  I know you can show me examples of it but it won&#8217;t be easy to get running on a blackberry.  Thus far I have found nothing that actually works.  Why is everything hard to do on cel phones for that matter?  What a sea change it would be if cel phone companies got the networking in place to compete with cable companies for streaming media and providing internet.  Oh that is right, Cel phone companies want complete control over what I do with my phone that I pay for and the software and services that I pay for and are willing to cripple their product to protect that.  I pay for it jackoffs, let me do what I want with it and let developers build cool software that will do what I want to do.  That brings me to Comcast.</li>
<li>Comcast throttles my internet that I pay $50 a month for on top of the other $150 I pay for other services.  I get 300kbps uploads for about a minute before it throttles back to 45kbps.  I hate Comcast for this.  It makes it very hard to do my job which often requires uploading of very large files.  I am leaving these bastards the instant I have another option (cel phones should be able to stream video and do internet by now and it should be easy&#8230; cables companies should be scrambling to keep customers and I look forward to the day when they have to be nice to me because their competition is putting them out of business).</li>
<li>Logitech Squeezebox is a cool idea.  It is completely overpriced and starts chopping audio and becoming unresponsive after a few hours.  My wife&#8217;s salon had what should have been the perfect device.  Logitech support blamed the router.  It&#8217;s an internet device guys, you better have the router thing sorted out, especially when all you&#8217;re doing is streaming audio.</li>
<li>Digidesign&#8217;s 002 is a wonderful piece of hardware if you use ProTools.  If you want to use any other ASIO software on it though you&#8217;re in for frustration.  I tried using Ableton Live 7 through it and couldn&#8217;t get the clock to stay constant.  It jumped around constantly while recording and the latency had to be up really high to even get it to behave a little bit.  I tried it with 2 different other ASIO firewire devices and could set the latency to 128 samples without so much as a hickup.  Why do companies insist of crippling their product in some way if you use it with another vendor&#8217;s product?  I will be weaning myself from ProTools over the next year.</li>
<li>All virus software is worse than the viruses they try to stop.  They don&#8217;t actually do anything and they slow down people&#8217;s computers to where they are nearly unusable.  I run windows XP.  I have been running it on at least 3 computers in my house for almost 7 years.  I&#8217;ve never had a virus.  I&#8217;ve had some spyware but the security holes in browsers that caused that have been fixed.  People should quit buying this crap learn how to identify shady sofware and not install it.</li>
</ol>
<p>That is all I can think of off the top of my head that has annoyed me lately.  As I think of more I will post them.  Maybe I&#8217;ll post a list of software and gadgets that kick ass too.  Feel free to post about products that don&#8217;t do what they should.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Freedom</title>
		<link>http://jlegler.com/archives/52</link>
		<comments>http://jlegler.com/archives/52#comments</comments>
		<pubDate>Fri, 11 Apr 2008 00:48:11 +0000</pubDate>
		<dc:creator>jlegler</dc:creator>
				<category><![CDATA[music]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[data wants to be free]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[pandora]]></category>

		<guid isPermaLink="false">http://jlegler.com/archives/52</guid>
		<description><![CDATA[Information wants to be free. As a musician I have had a really hard time rationalizing the fact that my preferred method of artistic expression has been marginalized by the internet. I had a hard time with it until I realized that ultimately, if you&#8217;re doing music for the right reasons, it isn&#8217;t actually marginalizing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php" title="Information wants to be free" target="_blank">Information wants to be free.</a>  As a musician I have had a really hard time rationalizing the fact that my preferred method of artistic expression has been marginalized by the internet.  I had a hard time with it until I realized that ultimately, if you&#8217;re doing music for the right reasons, it isn&#8217;t actually marginalizing anything at all.</p>
<p>The barrier to entry for musicians has been lowered to the point where anyone can make music and distribute it now.  Record labels have controlled the industry because they controlled distribution and now that distribution is as free as air you&#8217;ll see them become irrelevant to most artists.  If you still have a pre-internet manner state of mind then this is a problem; however, if you accept it as reality then some exciting things start to become possible.  Let me clarify&#8230;</p>
<p>Every musician dreams of the day when they can get payed to create their art.  They dream of the record deal that will make them rich and give them a comfortable or even excessive standard of living for doing what they want to be doing anyway.  The reality of the information age dictates that said situation will become very rare in the coming years.  You&#8217;ve already seen it with the writing world.</p>
<p>Writers used to be the world&#8217;s rock stars.  As printing costs came down and books became more ubiquitous though, more and more books came out until the market was completely saturated.  You can go into Powells and see the evidence.  You&#8217;re literally standing in an entire building of your competitors and peers if you are a writer and technically, you&#8217;re surrounded by millions of commercial failures.  The bulk of these writers are not getting rich of their creations.  Sure, you&#8217;ll always have your J.K. Rowling rockstars; however, they&#8217;ll be rare and for every one of them there will be thousands of others working day jobs to pay the bills while they toil away in their small amount of free time to create their art.  Many of these people for instance become professors at universities so that they can have a job that allows them to have some time to write and easy access to peer review situations while offering a paycheck so that they can survive or even thrive regardless of their artistic success.   Did the prolific gains in distribution capabilities ruin the writing world? Not at all.  It just made it harder to get rich doing it and it made it more work for the consumer to find stuff they like.  The artform is alive and arguably better now than it has ever been simply because of the sheer amount of writing going on.  The world will always need good storytellers.  Music is on the same path.</p>
<p>I used to worry about this because I wanted to be able to do music full-time; however, as I get older it has become more important for me to recognize that record labels were never in it to develop the art.  They&#8217;ve always been in it to profit from it.  This is evidenced by the outrageous prices of records and cds and online music sales (even $.99 for a song is rediculous in my mind).  I&#8217;ve been intimately involved in 3 records in my life as a producer/engineer and one where I financed it as well.  The total overhead for a record if you record and produce it yourself and press $1000 of them is about $1500 plus the gear to make it.  It is an economy of scale so the bigger you go the cheaper it gets per record.  You can get an entirely adequate studio set up for $3200 and an amazing one for $20000.  If you don&#8217;t need to record 8 tracks at a time on your costs drop even more dramatically and your total overhead for gear drops to just a little over $2k.  People are making records for even less than that in many cases.</p>
<p>If you build yourself an amazing studio and press 1000 cds your total overhead is $21/cd if you made a single record, $11 a cd if you make 2, $7.60 or so if you make 3 and so on.  Keep in mind that this is for a $20000 studio which is probably more than 99% if indi artists need.  If you did this same project with your $2400 studio you&#8217;re looking at somewhere around $3.40 a cd for 1000 cds to recoup your costs.  If I can make a record for $3.40, sell it to Walmart at a 100% markup and the cd can still go on sale for less than $9 a cd, then show me a compelling reason to give up my profits to be on a record label (and explain why a record label can&#8217;t get cds to their audiences for less than $15 a piece and why online music is $.99 a song or higher).  If I don&#8217;t have an in at Walmart, I could sell them at my shows for $7 and make the same amount of money.  I could theoretically make over $3k profit on a very small run of disks plus whatever money I made on other merch and ticket sales.  If I can move half of my cd&#8217;s I am profitable and have a studio that is already payed off to record my next album with for even less money.  Since it scales if I were to get popular I just keep making more and more money and don&#8217;t have to answer to anyone to do it.  If I were to really blow up I would have enough appeal to work out distribution with retailers directly and just leave the labels out (The Eagles just did this with Walmart).   Online only distribution has even better margins.</p>
<p>My point is this:  If you are a reasonably talented artist making an honest effort to get grassroots support by playing live and releasing decent quality recordings out of your home studio, you can honestly make more money doing it on your own than you can by getting signed to a label.  Getting on a major and making millions is like winning the lottery.  Doing it grassroots requires some serious legwork but it can be done and you will have 100% of your artistic integrity and likely make more money than you would on a label. You could probably give away your music online and make all your money on merch and the cd&#8217;s you sell at shows.  You can do this regionally and probably have a day job too for stability if you want.  If you get to the point where you can move thousands of cds along with merch and shows, you&#8217;ll make enough money to do music full time without having to sell millions of records to do it.  If you blow up then you can sign on with someone that knows how to book national tours etc and also probably work with national retailers to distribute your music.  If not, you&#8217;re still most likely profitable and doing what you want to do.</p>
<p>The biggest hurdle will be exposing people to your music and having it stand out from the thousands of other artists doing the same thing. Labels used to be good at filtering out all the crap and exposing people to the best music being made; however, anymore I find that the artists I like are self-promoting/distributing or on tiny labels and I find that a lot of the <a href="http://www.nicomuhly.com/" target="_blank">most interesting</a> <a href="http://www.myspace.com/muhly" target="_blank">music</a> being made is being self-produced and distributed by individuals or small groups of people instead of traditional labels.</p>
<p>The music industry is dying, and it is probably the best thing that has ever happened for music consumers and artists.   Check out <a href="http://www.pandora.com" title="Pandora" target="_blank">Pandora</a>, type in something you like, and just listen.  When you hear something you like, bookmark it and then make an effort to support that artist.  As more and more people do that, mechanisms will come into existence that allow the frequently bookmarked artists to get more exposure and build on that momentum.  Who knows, in 3 years when you can show that you&#8217;ve got thousands of fans built entirely on your own maybe Walmart will have built a mechanism for those artists to get their cds distributed in Walmarts across the country (I use Walmart as an example because 80% of the cds sold in the states are sold through Walmart and they are as sick of record labels as I am).  Instead of the labels deciding who gets big distribution deals, the online community will work it out and the consumers who don&#8217;t use technology to get their music will get the best of what online music has to offer via traditional distribution.  In any case, the artist and the consumers win and there isn&#8217;t much room for the labels and their ridiculously high overheads and price gouging.</p>
<p>Ultimately, this will end up being a lot more work for the artist; however, it is just a new barrier to entry.  Instead of the recording technology and distribution costs being the barrier, it will be the artists ability to create a good brand and work hard to pimp it.  That doesn&#8217;t scare me, and as I said before, if you&#8217;re doing music for the right reasons and if you&#8217;re legitimately good I think the new model will end up working better for you.</p>
<p>The article that prompted this rant can be read <a href="http://http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php" title="Information wants to be free" target="_blank">here</a>.</p>
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